Problem:
Tactility, historiography, accessibility. This bikeshare brand needed a gracefully functional solution for the modern tourist.
Solution:
I opted for a truly no-BS approach on this project, sprinkling in notes of Rome's recognisable landmarks and features, but never swaying from the ultimate goal: to develop a streamlined digital experience focused entirely on functionality. The hierarchy is restrained, the colour system serves to direct attention, and ultimately delivering an easy-to-use digital design that pays homage to the city its based in.
