Problem:
When scouring Tesco shelves during competitor analysis, I noticed that cereal box design focuses on two things: children and weight-loss.
Solution:
In a bold yet tongue-in-cheek attempt to bring something new to the table, I sought to parody big-name brands' design choices, creating an excitingly novel packaging system that one would be proud to display on their kitchen counter. Mascots like Tony the Tiger are replaced by recognisable figures from fine art, their contorted expressions bound in refined layout and luxury textures - a fun-house mirror held up to the bland positivity of competitors' designs.
